Theory of Change

Building information resilience
in the age of AI.

Getting to a verified, trusted piece of information means traveling a long way, a journey AI is making more complicated and harder to trace. Between a person and that information sits a chain of scrapers, platforms, aggregators, politicians, as well as bad actors, both domestic and foreign, each bending it toward its own agenda.

As AI agents take over the search, and how we communicate, that distortion gets baked into authoritative-sounding answers that shape real decisions and can no longer be traced reliably. And the agents themselves are not neutral. The United States, and increasingly China, are becoming the merchants of information, controlling the models and platforms everyone will depend on regardless of national compute or sovereign AI.

It doesn't have to be this way. The middle layer isn't just an inconvenience. It's where information gets distorted and manipulated, and we don't have to accept it. Agents should do the opposite of what they do today. Instead of baking in distortion, they should collapse the chain of intermediaries and open a trusted pathway to verified sources for people to consider.

That's why we built AskLaura, to put real verification within reach of anyone who needs it. We make sourcing simple, and trust people to take it from there. When they can go straight to the source, they get answers that are accurate, transparent, and easy to trace.


Theory of Change

We are confident that:

IF

we make verification simple, fast, and accessible, so that any person, business, or organization can check a claim and trace it back to its source

THEN

people gain the ability to source trusted, structured information and decide for themselves what to rely on, and as they do, the middle layer that distorts information loses its grip and trusted sources rise to the top rather than the loudest or most manipulative

WHICH

as this scales, lets us rebuild a shared set of facts we can hold in common, strengthening public trust, democracy, and the institutions that rely on an informed public.