Verification is infrastructure.

Laura is built by Canadians to create a verification layer for organizations, businesses, and institutions that increasingly rely on AI. We all need to understand where the information we use originates from, and verify that it can be trusted.

The problem

AI changed how information is created and how fast it spreads. Verification didn't keep up.

Architectural

Built to answer. Not to check.

AI agents retrieve, summarise, respond. They don’t verify. Accuracy was never built into the pipeline.

Structural

They check their own work.

Big platforms are building verification in-house but this is a conflict of interest, not a feature.

Geographic

Canada’s on its own.

No foreign tech company will prioritise Canadian public-interest data. Someone has to.

Operational

In your workflow. Unchecked.

AI is already inside your organisation. Without verification, misinformation gets buried deeper.

Why this exists. Who’s behind it.

We are engineers, researchers, and academics. Leaders who’ve run some of the world’s largest newsrooms. Military veterans who’ve fought mis- and disinformation on the front lines. Corporate and business leaders who’ve watched trust collapse and are worried about the cost for all of us. Experts who’ve helped defend democracies under coordinated information attack.

We’ve spent our careers in fields where getting verification wrong has consequences.

Our team brings deep domain expertise to the problem and applies the best of human and machine intelligence to verify what’s being said online in the age of AI.

Backing

Backed by Canadian institutions, foundations, and citizens.

Distill
Startwell
Sheridan
Church + State
Massey College
Google Canada
Environics Research
MediaSmarts
CDL McGill
Underknown
Valuegraphics Research
Commissionaires

Founding contributors.

Thank you to the following who generously shared their time, experience, perspective, and guidance to help Laura take shape.

Click any name to read more
Build with us

Verification gets stronger when more institutions connect.

If your work depends on information that holds up under scrutiny, or you're building AI that needs a trusted source, we want to talk.